David Colin Novak (born 1953) is an American businessman. He is the executive chairman of YUM! Brands Inc.
Novak received a bachelor's degree in journalism from the University of Missouri and was a member of the Delta Upsilon Fraternity. He served as an account supervisor on Frito-Lay products (Doritos and Tostitos) for Tracy-Locke Advertising in Dallas, TX before becoming the VP of all F-L products at the agency. Novak is a Christian and has been a member of Southeast Christian church.
Novak served as Yum! Brand's chief executive officer (CEO) from 1999 - January 1, 2015. He served as Chief Operating Officer of Pepsi-Cola North America, and Executive Vice President of Marketing and National Sales for the Pepsi-Cola Company.
Novak is credited with the invention of Crystal Pepsi.
Novak has been an Independent Director of JPMorgan Chase & Co. since 2001. He also serves as a Director of Bank One Corporation. He was named 2012 Chief Executive of the Year by Chief Executive magazine.
In 2016, Novak launched OGO (O Great One!]) Enterprises, the "world's first recognition brand" on a mission to convince people of the usefulness of recognizing what others have done and close what he has dubbed the "global recognition deficit."
Novak, David C. (2012), Taking People with You, Portfolio Hardcover, ISBN 1591844541
Novak, David C. (2016), O Great One! A Little Story About the Power of Recognition, Portfolio Hardcover, ISBN 0399562060